Well guys, if you thought working for a company that has purchased multiple parallels licenses would get you adequate support just look at my experience, it doesn't.
YONG2 gets a new Mac and posts that he can't activate parallels and gets a response after waiting a day, I post the same request 2 HOURS after him and it has now been over 2 days..... still nothing.
Apparently reseting his license key left them far too exhausted to reset another one, or they reached their goal of providing support to one person for the week.
It's becoming clear why they failed to provide an update to Parallels 10 providing the ability to inactivate your own key, and why they have 40 pages regarding this one issue on this thread alone.
Who doesn't love getting new hardware, only to have to wait days to be able to use the software you already own?