Maverick Update PD7 -> PD9
Hi marcso,
As a PD7 customer, you do not need to purchase a full new license as you suggested – but you are able to purchase an upgrade key for Parallels Desktop 9.
Thanks for your continued support.
Chris
Hello Chris,
as many others, also in this thread, I've upgraded to Maverick right after it came out. I do understand that PD is integrated much more tightly with an OS than the a "regular" application, thus requiring an update every time the OS is updated. And since this requires work on your part, I also understand this update is not free, and even if Apple chooses to supply their OS updates for free, you don't have to do the same.
But, I think the update price is outrageous. Being in Germany, I have to pay $65 just for a license key. (The full product only costs $79 in the US!)
So I pretty much have to repurchase your product for 62% of the original purchase price annualy with Apple releasing a new OS version once a year. That means I've paid 125% of the original purchase price after two updates. That smells a lot like a subscription, and if I had known that when I originally purchased PD, I would not have bought your product.
I don't think you're treating your existing customer base well, I don't feel like a "valued customer", but more like a dairy cow being milked regularly.
$20-$30 would have been fine, but $49 is ridiculous.
Consider this: if I go to a store and purchase a boxed product for $79, with the cost of the printed color box and its contents, shipping cost to the dealer and the dealer's profit margin, you'll probably end up with less money than what a digital update license key sold through your online store earns you, which is nearly pure profit. So you probably make more off of the updates than the full products! Do you feel this is fair?
So, please reconsider your pricing policy, PD is not vital component for me, so I will live without it unless you offer affordable updates.
Kind regards