It doesn't seem fair that in Europe (EMEA) we must pay the same for the upgrade as for the new product (electronic download). . Since the upgrade is 49,99USD it should be, in Euros, something like 36,21€ and not 49,99€. It seems your european agents simply changed the currency symbol. I would like to upgrade my parallels 8 to 9 but I shouldn't have to pay the same for the upgrade as for a new product. Whats the point?