VMWare Fusion owners get Parallels 7 for $29.99. Due to your archaic 1990's licensing, I've had to buy TWO copies of Parallels 6 at retail. So, now comes Parallels 7 and the upgrade price, (in essence) 50 bucks or about 60% of retail, is offered to your current customers. But Johnnies-come-lately get into the dance for 60% of that or just 36% of retail. Thanks for your loyalty to people who keep you in business, Parallels!!!