Third this. What happened?
edit:
Here is an utterly unhelpful KB Article:
http://kb.parallels.com/en/114501
Unable to install Mountain Lion Virtual Machine in Parallels Desktop 7
Article ID: 114501
Created On: Aug, 2 2012
Last Review: Aug, 2 2012
APPLIES TO: Desktop Virtualization
Symptoms
You upgraded your Mac OS to OS X Mountain Lion and you are unable to install Mac OS X Lion Virtual Machine by clicking on Install OS X Lion using the Recovery Partition
Cause
This functionality is available only for OS X Lion host Macs; the Install OS X Lion using the Recovery Partition icon will be removed from Parallels Desktop 7 if host OS is OS X Mountain Lion.
Last edited: Aug 16, 2012