Can't activate Parallels

Parallels won't allow me to activate. I don't have it installed on any computers, and when I go to my dashboard I can see the license, however, there appears to be no way to reset it. I've also tried to contact support but every form of support seems to require a 200yuan purchase, which is a little ridiculous considering I paid for the software and it was advertised as a lifetime license. Hiding from your customers is not a good look and the way your company obfuscates users from accessing to their software is very deceitful. People shouldn't have to post in forums just to be able to use a product they own.