How to select language Windows 10 uses to install

The MacBook in use is configured to use South African English. It is running High Sierra
I am using an Enterprise edition of Windows 10
The first screen shown after start is "Install Windows". There is no option to select a language and text shown appears to be Arabic. Since I am unable to read Arabic, I do not know how to continue
I have read various suggestions on the net, to no avail
Several other people refer to other languages being automatically installed, but none of the options they found are any help
Thank you

 

Hello @ChrisC17 , From where did you download Windows 10 Enterprise edition? are you trying to install from USB stick or ISO image file?
Please share some screenshot as well.
Thanks

 

I have a DVD for the installation. All you see is the regular WIndows 10 install screens, except the writing is in Arabic. Would it make a difference if I had an ISO file on a USB drive? I have not tried this way

 

Hello @ChrisC17 From where did you get the Installation file from the Microsoft or from the reseller? Did you get the Arabic language after your enter the Windows Action key or before?.
If you have a Windows Enterprise Edition, we would request you to download the ISO file for Enterprise Edition from the Microsoft and check it helps.

 

The IT dept of a Pharmaceutical company gave it to me. I use it to load Windows 10 on laptops I supply to them, since they purchased the licence. Normally, when Windows 10 installation starts, it offers you a language choice, but this does not appear when installing under Parallels. The first screen I see is "Install Windows 10 Enterprise" with Arabic writing on the page

 

I copied a Windows 10 ISO file onto a USB stick and instructed Parallels to boot from the HDD and the USB stick it recognised. Upon starting, it went to HDD, no boot, then said "Trying to boot from USB". That was 3 hours ago, it has not moved

Is there some preparation needed to the USB drive, perhaps with Rufus to make the USB bootable?
Thanks

 

Got it sorted - thanks for your assistance!