I suggested Parallels, long ago, to support the open virtualisation format, unfortunately, they didn't implement it (yet?), so the more people ask for it the better. In the mean time, Parallels supports importing VirtualBox and VMWare VMs, if you are looking for a format that can be opened/imported into the various VM platforms I would have to suggest VirtualBox, as VirtualBox is free.
VirtualBox and VMware support OVF (.ova), albeit VMware fusion might require the download of VMware's ovftool for conversion, but at least they have that tool. It's only sane to have a common standard that you can archive VMs into and open them in 10 years or so (because only an open format can offer better longevity assurance), or in your case to distribute. People end up using the VMware format, and maybe if parallels supported OVF (import and export!) than there would be no reason for that.
I wish Parallels as a company would understand that the lock-in into their format they are trying to push is also a lock-out, which results in no one distributing VMs in Parallels format.
Last edited: May 23, 2014